Future Market Place: Consumer Heaven?
In Insider's Guide to the Future, strategic
thinkers Edith Weiner and Arnold Brown foresee a new
economy and a new pattern of relationships within
society that they dub "the Emotile Era. " The coined
term "emotile" emphasizes the authors' belief that
emotion (a heightened concern for personal well-being)
and motility ( fast movement and rapid change) will be
future society's dominant characteristics. Opportunities in the Emotile Era include the four major
categories of: Personal services, Financial security;
Personal security and safety and Religion and
spirituality.
Religion and spirituality includes: Scriptures (including
interpretation and enactments), spiritual fiction, faith
and emotional healing, guidance in ethics, schools of
philosophy, search for self, human rights activities,
stewardship activities, marriages of Eastern and Western
thought, survival,
leisure and travel, 12 step programs and support groups.
Other growth areas outlined by Weiner and Brown range from
interactive entertainment and dating services to
'lifelong training and education in a totally
revolutionized "schooling" business. --
Excerpted from The Futurist,
November-December 1997 |