One Page Overview of the Ultimate Destiny Business Model

Ultimate Destinyland™
Revenue Participation and Equity Opportunities

Overview of Ultimate Destiny Business Plan and Strategic Marketecture Components

Ultimate Destiny Network, Inc. and its strategic alliance partners publish, produce and distribute programs, products and services that help members, customers and clients (including individuals, companies, non-profit organizations and communities): Realize their potential; Fulfill their purpose; Enjoy loving relationships; Achieve ultimate success in business/career; Attain financial freedom; Enjoy optimal health and well-being; Harness their creative power; Make a difference and leave a legacy; Attain spiritual enlightenment; Raise consciousness levels; Foster sustainability; Enjoy Peace and Balance; and Manifest their ultimate destiny.

The following table presents eight major components of the business model with individual tasks listed in each area. All activities are designed to reinforce each other, drive traffic to the highest priced products and services in the center of the table and perpetuate the business cycle that repeats over and over from Step 1 to Step 8.

1. Research

Identify Niche Markets
Identify Resource Providers
Select Joint Venture Partners
Identify Keyword Phrases
Identify Potential Bonuses
Locate Best Training Resources
Obtain Fulfillment Capability
Identify Memberships to Join

2. Capacity Building

Attract and Develop Team
Acquire Hardware and Software
Complete Training Programs
Build Opt In Lists
Web Sites and Domain Names
Acquire Rights to Content
Join Mentoring Programs
Set Up Virtual Office Capability

3. Product Development

Create Original Content (Books,
E-books, Audio Video, Courses)Repurpose Original and
Public Domain IP Content for
Internal and External Use
Create Marketing Funnel
with Full Range of Prices
Develop Multimedia Content, Seminars and Webinars and Live Multi-Day Events

8. Replication
and Expansion

Affiliate Programs
Training-of-Trainers
Translation In Other Languages
Private Labeling & Co-branding
Licensing and Franchising
Expanding the Circle of Success
Continuous Adaptations

CENTRAL CORE REVENUE STREAMS

Cross Selling and Upselling
Promoting Big Ticket
Programs and Products
ETMS (Empowerment
Training Mentoring Systems)
Empowerment
Resource Centers
Retreat Center Programs

4. Strategic Marketecture

Develop & Leverage Multiple
Distribution Channels
Provide Hundreds of Free and
Low Cost Introductory Products,
Offer Quizzes and Assessments
Build Online Communities
Meet Online, Take Offline ASAP
Combine “Brick and Mortar”
and “Click and Learn”
Internet Radio and Video

7. Customer Services
and Retention

Utilize Bio Data Questions
Personalized Services
Personal Interaction
Ongoing Special Offers
Referral Incentives
Affiliate Positions

6. Community and Relationship Building

Provide Customized Programs and Products Tailored to Niche
Provide Membership Services
Develop Fundraising
Alliances with Non-Profits
Produce Special Editions for
Hall of Fame Award Winners

5. Attract Customers

Free Publicity
News Releases
Articles and Ads
Newsletters & Ezines
Free Products
Testimonials and Referrals
Joint Ventures
Free Coaching
Valuable Free Bonuses

After two years of preparation, the company has completed almost all of the necessary functions listed above and is now ready to launch its membership programs and “flagship” 1,200+ page product that consists of 14 stand-alone, keyword targeted e-books, supported by free coaching, bi-monthly newsletters and webinars.